The difference between RGB, CMYK and Pantone

As we saw in previous blogs, colors are infinite. In order to have the exact color that you want for your designs, continue reading. Colors plays an important part in the graphic design, finding the exact color in all your designs can be a real challenge. Depending on the way you want to share your ideas, here are some of the models you can refer yourself to.

It exists three models of colors, CMYK, RGB and Pantone. The CMYK model and Pantone are the most used ones for a large format digital printing. The RGB model suits the digital design more. If you are a graphic designer, you will have no problem identifiying the difference between these models but for others, it will get tricky. We are going to start with CMYK. Let’s continue!

Color CMYK, ideal for printed products

This model of color CMYK stands for Cyan, Magenta, Yellow and Black. By mixing those colors you can have access to an infinite pallet of colors.

How does it work?

With this model, use a different amount of each color to create the desired color.

This model is often used for large format digital printing. For exemple to print on advertising roll-ups, printed posters or personalized vinyls.

Color RGB, used for screens and digital medias

RGB stands for Red, Green and Blue, the primary colors. This model is used for digital medias on the web. All the colored designs you see on your computer screen or else are made with the RGB model of color. Keep in mind that CMYK and RGB are not the same colors. The colors you see on screens will not be the same on printed products if you use the RGB model. Colors will not be as bright and opaque on printed products.
How does it work?
You will not get the same opacity and brightness on paper with RGB. Why? It is simple, because the white source of light from your screen helps the colors appear more bright. As there is no light passing through paper, the colors RGB will appear dull and dark on it.
If you want to use the same design for your digital and printed campaign, do not forget to use RGB for digital and CMYK for printing. It is possible to turn the CMYK colors into RGB but not in the other way around.

Color Pantone, the ally of corporate designs

The color Pantone is a tint or a color that is made and calibrated exclusively to have the same aspect and color wherever you print. We already talked about Pantone in previous blogs, if you need more details, check it out.

How does it work?
You have a color pallet of Pantone to guide you.
Pantone has success with corporatives designs because once a company chooses a color, it becomes its signature color. That is why you need the color to be exactly the same on each materials. You can use it for your logo, business cards, letter paper and more.