Printer tips for designing your brochures
PCG Barcelona gives you 5 tips to create a brochure design
1. INCLUDE ONLY ESSENTIAL INFORMATION.
If there is too much text, it will make readers lose interest quickly. Finding a balance between text, images and blank spaces helps communicating important information.
One of the most common mistakes is to fill all the space on the brochure. You can leave margins between images, texts and background, to help the eye focus on the essential.
2. THE IMPORTANCE OF THE TITLE.
The content of the title and its design must both help draw attention, and make the recipient eager to learn more about your products or services. Your title needs to summarize the message that you want to deliver, with keywords and a design that makes it stand out among the rest, for example, using a larger font size.
It is important not to use more than 2 fonts in the same brochure. If you use too many, it creates a sort of a visual disorder that confuses the recipients and makes them lose interest. The ideal is to play with the same font family, with different sizes and bodies (bold, italic, condensed, etc.)
The quality of the images that are used is fundamental. Currently, with digital photography and image banks, you can easily find the quality and variety of images you need, to make the right choice. The image resolution must be over 300 dpi in order to print. Yet on the Internet, 72 dpi will be good enough (to render good image quality).
5. BLEEDS, TRIM MARKS, FOLDING, ETC.
Achieving a professional and neat finish is essential. When creating the document to print, add 3 millimeters of bleed per side and with this, add trim marks too, so that whoever is going to take care of it knows where to cut to avoid mistakes. If the document is going to be folded, mark precisely where.
Contact with PCG
If you need a personalised quotation or would like our team to provide you with assessment for your projects, please feel free to contact us. We are a team of professionals from the sector that will look after your project from beginning to end.